Some things need space to be understood, my portfolio is one of them. So come back on a laptop, coffee in hand, this one deserves to be seen as planned.
I promise it's worth it.
Lika Vad.
Some things need space to be understood, my portfolio is one of them. So come back on a laptop, coffee in hand, this one deserves to be seen as planned.
I promise it's worth it.
Lika Vad.
Design Principles for B2B Scaling
- Aggregate First, Details Second
Show fleet-level summary before individual cars
- Enable Batch Operations
Any action you can do once, you should be able to do in bulk
- User should know fleet status in <10 seconds
Users shouldn't need to visit each vehicle to find problems
Auto comfort activation process
1/6
Tested with 5 fleet managers
User testing revealed that showing a discount badge upfront was important for visibility and decision-making, even before users entered the details screen.
How many total fines do you have?
5/5 answered correctly in under 5 seconds
Pay all fines expiring this week
5/5 completed successfully
Which car has an earliest deadline for tech inspection?
5/5 completed successfully
Key learnings
- Retail and Business have fundamentally different mental model
In retail products, you think in terms of individual actionsIn B2B products, you must think in terms of batch operations
- Business clients are more sensitive to changes in their environment
Because they use the product as a working tool to manage their operations
- Efficiency is key for Business
Finance teams complete tasks, they don't explore. Time = money.
TBC’s car management for Business
After proving Auto Comfort in retail, we explored a B2B extension: helping business clients manage multiple cars in one place
Company
TBC bank
My role
Product designer
Industry
Finance
Platform
WEB: Business internet bank
Key difference
Retail:
1-2 cars, owner manages their own vehicle
Business:
5-50+ cars, fleet manager oversees all vehicles for the company
The problem:
Early research showed that businesses were trying to use the retail app for fleet management which was not suitable for their needs
- Cars had to be registered one by one, creating friction for businesses with fleets
- Multiple roles & approvals (accountants, managers, CEOs) weren’t supported in the retail app
- Fines and permits were handled per car, making bulk payments inefficient
- Businesses couldn’t see total monthly Auto Comfort spend