Some things need space to be understood, my portfolio is one of them. So come back on a laptop, coffee in hand, this one deserves to be seen as planned.

I promise it's worth it.

Lika Vad.

Some things need space to be understood, my portfolio is one of them. So come back on a laptop, coffee in hand, this one deserves to be seen as planned.

I promise it's worth it.

Lika Vad.

Mapped the typical customer journey

What experience do people have when dealing with fines?

1

Awareness: SMS

2

Access: Login

3

Fine info

4

Payment

Overall experience

Fragmented experience across multiple platforms

Police.ge - Not Optimized for Mobile

Repetitive manual entry (ID, fine number, payment details)

Easy to miss deadlines (rely on SMS only)

Early work: Market analysis & ideations

After ideations, competitor/service analysis concept was:

All car related services in one App

Fines (any type)

Instant Push notifications

Photo / Video evidence

Discount & Payment reminders

Easy payment options

Parking permits

Buy permits

Manage active permits

Renewal reminders

Expiry tracking

Tech inspection

Inspection status

Validity period

Deadline tracking

Reminders

Offers & discounts

Fuel cashback

Car wash deals

Car service discounts

Partner benefits

After financial analysis decision was made to have

Two subscription models

Auto comfort

0.9 GEL / month

Auto comfort +

2.9 GEL / month

Why Auto comfort?

1

Single app

0

Manual entry

24/7

Monitoring

100%

Automated

The first challenge

TBC had free car templates (owned by another team) that only stored car details for easier payments (no fine visibility). Our paid service would add automatic fine checking, notifications, and other perks, but had to live on their existing page. Every change required negotiation and compliance with their rules, severely limiting our visual and UX freedom for the 'Auto Comfort' product.

MVP phase: Activation flow

  1. We included only one subscription covering Police fines only

This was due to the fact that fines from different institutions (e.g. Police vs. City Hall)

are treated as separate services with different pricing models.

  1. Free car template versus new paid subscription called Auto Comfort

However, since the car template feature was owned by another team, removing it wasn't an option,

even though it led to some user confusion. This added complexity to the product and decision-making process.

  1. The space name “Parking & Fines” was changed into “Auto Space”

The new name better reflects the broader scope of car-related services.

What was changed?

MVP: After activation

  1. Limited design flexibility due to dependency on existing free car template layout

Since the free template belonged to another team, I had to work within existing UI constraints, which limited opportunities for design improvements or layout adjustments.

  1. Handling multiple cars created inconsistent experiences

If a user had more than one car, it was possible for one to be subscribed to Auto Comfort while the other remained on a free template. This added complexity and confusion, but I worked to deliver a clear solution within those limitations.

MVP was lunched in 2024 June

45K subscribers in ~6 month

82 NPS score

  • Full UX was ready at that time (RFD files too)
  • We were still negotiating to remove the free car templates from this flow, they had no real business value and were causing user confusion
  • We were planing to launch both subscriptions until the end of 2024

But then reality hit..

  1. A major organizational shift paused everything for 7-8 months

Our subscriptions team shifted focus -from all types of subscriptions to specifically card-related products. As a result, Auto Comfort was deprioritized, and the team's efforts were redirected to launching entirely new card offerings.

  1. During this pause, everything around us was evolving
  • The design system was evolving faster than before
  • Team structures were being reorganized
  • The mobile bank's UI and overall style were being redefined

The Opportunity to Continue (2025 Spring)

When I finally resumed work, I couldn't simply pick up where I left off. The foundation had shifted.

I needed to redesign and realign the product with the bank's new direction

New structure

New design lead

New App UI

  1. Redesigned the entire product
  1. Finally removed the free card templates
  1. Conducted iterative corridor testing to validate design solutions

Key learnings after all

Documenting design process is critical

The 7-8 month pause taught me you can't just "pick up where you left off." Context evaporates. Details fade. Now I know to document not just what I design, but why, trade-offs, and user insights. These artifacts would have been my bridge back into the work.

Cross-team dependencies turn design into negotiation

Working on pages owned by other teams meant every decision required advocacy and compromise. I had to push for my team's goals while respecting constraints we didn't set. Good design in large organizations isn't just about craft, it's about getting people aligned and figuring out when to push back versus when to compromise.

Some things are just outside your control

I don't know what I'd do differently because much of what happened wasn't in my hands. Organizational pivots, team restructures, strategic shifts, you can't control these. What you can control is how you adapt and keep moving forward when the foundation shifts beneath you.

TBC’s car management service

A paid TBC app service giving car owners one place for fines, parking permits,

and inspection status, increasing MAU and driving more in-app payments

Company

TBC bank

My role

Product designer

Industry

Finance

Platform

iOS / Android

What I did?

I led product design of Auto Comfort, a car management service that gained 45,000 subscribers under 6 month, and achieved an 82 NPS by solving a problem 94% of car owners were struggling with.

I led the project end-to-end, from concept to launch.

45K subscribers in ~6 month

82 NPS score

The problem & context

Key Problems Georgian Drivers Faced:

  • SMS alerts they’d miss
  • Multiple government websites with different logins
  • Manual data entry for every fine
  • Parking permit renewals they’d forget

Surveys showed:

94% wanted a unified solution for all

car-related services like fines, parking,

and inspections

Opportunity:

The government opened their service for a fee, enabling banks to access car fines in real-time and auto-notify users.